What Is Omnichannel Retail? A Complete Guide for Modern Retailers KD Kalyani Durga Written with input from Retail Clouds' product and implementation teams · 9 min read Traditional retail largely depended on customers visiting a physical store to discover and purchase products. Today, digital commerce has changed that journey. Customers can discover products online, purchase through an ecommerce website or mobile app, place an order by phone, buy through marketplaces, or visit a physical store. For modern retailers, the challenge is no longer simply having multiple sales channels - the real challenge is making all those channels work together as one unified retail operation. This is where omnichannel retail becomes essential. With the digital revolution, retail businesses now have multiple sales channels to fulfil. POS (Point of Sale), eCommerce site, mobile app, telephonic orders, and multiple marketplaces are the common sales channels for modern retail businesses. In other words, ...